北京网站扶植公司尚品中国：网站关于任何人都不目生，在如许一个汇合高速发达的时代，网站就意味着气力和品牌。特别关于那些但愿经过历程汇合路子来扩大营销之路的企业，网站扶植关于他们来说是重中之重。但是若何才干扶植好一个即无益于营销而又能标榜本身气力和品牌的网站呢？
The Beijing website construction company Luxuries: Chinese website for anyone not unfamiliar, in such a high speed network age, site means that the strength and brand. Especially in the hope that through the network means to expand the marketing of enterprises, construction sites for them is the priority among priorities. But how to construct a conducive to marketing and flaunt oneself actual strength and brand website?
在建站之初，我们就必需要思量到网站的营销性，一个符合前提的网站要思量到良多方面的身分，但是终究的目标都是将网站的流量转化成为真正的客户。虽然，凭仗一小我的力气要想完成一个完善的网站是不敷的，必须在建站之初多收纳建议和履历，才干包管网站的良性扶植。流量转换的一个主要前提就是要有一个良好的用户体验。客户就是分开网站浏览和购买的用户，只要让他们看到本身想要的，找到本身想买的，他们才会给你定单，如许才干完成流量的转换。那末：网站若何才干把用户体验做到极致呢？
In the beginning of establishment, we must consider to website marketing, an accord with the conditions of the site must consider many factors, but the final purpose is to site traffic into real customers. Of course, by virtue of the power of one person to complete a perfect site is not enough, must be in the station at the beginning of many receive advice and experience, can guarantee the benign construction site. Flow conversion of a first requirement is to have a good user experience. The customer is to the website and purchased by the user, only to let them see you want, find themselves want to buy, they will give you your orders, so that you can complete the conversion rate. So how can the user experience: site to the extreme?
所谓用户体验就是用户在是应用产品历程中创建起来的一种纯客观感触感染。用户体验主要体而今让产品有用、能用、和易用三个方面。让产品有用既是知足客户的需求；能用则是指网站的各个链接都一般，没有致命的BUG；易用是指操纵起来苟且，疾速，这很是关键。掌握以上三个点，再细化理论，提拔用户体验亦非难事。
User experience is the user is using the product process established a pure subjective feelings. The user experience is mainly reflected in the product, can be useful, and ease of use in three aspects. Let a product useful both to meet customer demand; can use refers to the site of the various links are normal, no fatal BUG; easy to use refers to the operation is convenient, quick, it is critical. The above three points, further practice, enhance the user experience is not difficult.
1、 网站的接见速度：
Site access speed:
提到网站的接见速度，大家都对比感同身受，因为我们也无时无刻不在接见者其他的网站。就拿我畴前的一个的双线假造主机的网站来看，因为合租空间的成就，一个月会有两次打不开网站的状态，速度慢的像蜗牛，翻开一个网站要5到10秒不等。如许的一个速度，你会等候吗？厥后，接手网站后的第一件事变我就更换了供职器。以是，供职器必定要给力，否则,网站做的再好，也留不住客户，没有客户就没法进步网站流量，也就无从谈起用户体验了。
Refer to site access speed, all the more sympathetic, because we are not on the other site visitors every hour and moment. Take one of my former site ( www.glbuys.com ), as a result of flat-share space problems, a month will have two open site, slow as a snail, open a website to be 5 to 10 seconds before. Such a speed, will you wait? Later, took over the site after the first thing I would exchange server. So, the server must be awesome, or website to do better, can not keep the customers, no customers will not be able to increase website flow, also mentioned the user experience.
2、 网站的气概和域名
Web style and the domain name
接见一个网站最常常应用的方式是经过历程域名，以是域名也是用户熟习和明白我们的第一步。简略、好记、有分外意义、符合搜素习气等等，都是我们要思量的身分。
Visit a web site the most common method is by domain, so the domain name is the user awareness and understanding of our first step. Simple, easy to remember, have special significance, consistent with the search habit and so on, we have to consider the factors.
网站的气概，起主要与产品和企业文明相契合。作为一个企业的门户，应当以简洁、大气为主、可以也许凸起重点，也就是我们的供职和产品。色彩方面要遴选庄重，漠然的色彩。
Web style, first with the product and the enterprise culture fit. As an enterprise portal, should be concise, atmosphere, to highlight key points, which is our service and products. Color to choose sedate, indifferent tone.
3、 网站内容和布局
Site content and layout
网站内容是决意网站是不是被客户所接受和流量转换是不是成功的又一大核心要点。网站起主要对客户有赞助，也就是我们常说的要让客户看到想要找的器械和本钱。通俗一个客户进入网站，逗留的时长和是不是转换都取决于我们的网站内容，可见网站内容的主要性，建议做成UEO营销型网站扶植。
Site content is determined whether the site is accepted by customers and flow conversion is successful and a core point. Web site first to help customers have, is what we often say to let customers see want things and resources. In general a customer enters the site, the length of stay and whether conversion depends on our website content, website content and the importance of visible, suggest to make UEO marketing website.
网站的布局也是不可疏忽的建站重点。根据相干机构对人眼的举措轨迹中止追踪发现，用户关于分歧站点上的浏览举动有显明的一律性。通俗状态下，用户都是习气从上到下，从左至右的如许一个挨次来浏览和审视网页内容，根据运转轨迹来看，人眼第一存眷的位置应当是在网站的右边偏上的部分，就像一个”F”，如答理以也许增加用户体验也无益于SEO网站优化，譬喻谷歌的搜刮了局出现的“金三角”征象。
Layout of the site is not to be ignored in the establishment of key. According to the relevant agencies of the eye movement trajectories were traced to different sites, users browse behavior to have apparent consistency. In general, users are accustomed to from top to bottom, from left to right for such an order to browse and saccade webpage content, according to the running track, the first concern of human eye location should be at the site of the left side part, like a " F ", this can increase the user experience the benefit of SEO website optimization, such as Google search results appear in the " Golden Triangle phenomenon".
明白了“F”征象往后，连系对目标群体的分析了局，在页面布局方面主次明白，凸起重点，就不难假想出好的网站架构了。
Understanding of the " F " phenomenon, based on the analysis results of target groups, in the page layout clear priorities, outstanding key, it is not difficult to design a good site architecture.
网站布局及页面假想的小总结：
The website structure and page design summary:
(1)页面导航方面：导航条清晰明白、凸起，层级明白。
( 1): page navigation navigation clear, outstanding, hierarchical.
(2)图片提醒方面：比例谐和、稳定形，图片清晰。图片分列既不过于麋集，
网站设计，也不会过于冷淡。
( 2) the picture show: proportion, no deformation, the picture is clear. Picture arrangement is neither too dense, never too far.
(3)图标应用方面：简洁、明白、易懂、准确，与页面全体气概统一。
( 3) the use of ***, straightforward: icon, easy, accurate, and the whole page style.
(4)告白位假想方面：克制搅扰视野，告白图片符合全体气概，克制鹊巢鸠占。
( 4) advertising design: avoid the interference of line of sight, advertisement picture was consistent with the overall style, avoid distracting.
(5)按钮设置方面：关于交互性的按钮必须清晰凸起，以确保用户可以也许清晰地址击。
( 5) button set : for an interactive button must be clear and outstanding, to ensure that users can clearly click.
(6)站内搜刮方面：搜刮提交后，显现清晰列表，并对该搜刮了局中的相干字符以分歧色彩加以辨别。
( 6) search: search after submission, clear display a list of search results, and the relative characters with different colors to distinguish between.
(7)栏目定名方面：与栏目内容准确相干，简洁清晰，不宜过于深奥。
( 7) the column names: and the column content accurate, concise and clear, not too deep.
其实对一个网站做一次用户体验分析是很细很累的活，但是意义却很大，特别对年发卖额上万万级的电子商务网站而言，用户体验做好了，转化率能增加千分之一那就能增进数百上万万的发卖额，必须惹起充沛重视。
In fact, on a site to do an analysis of user experience is very fine very tired of living, but is very significant, especially for the annual sales of tens of millions of electronic commerce website, user experience is done, the conversion rate can increase 1/1000 that can promote the hundreds of thousands of sales, must cause enough attention.
4、 可以也许给用户供应方便和互动
Users can provide convenience and interaction
用户在网站上找到需要的产品的同时，或许会有良多新的疑问出现，譬喻，色彩，质量，尺寸等等。这个时分必定要可以也许赞助客户措置惩罚成就，才会留住客户的“脚步”。以是，网站上的在线留言和在线客服黑白常主要的部分，这些互动平台必定要放在网站的显眼位置。
Site users to find the products at the same time, there may be many new questions arise, for example, color, quality, size and so on. This time must be able to help customers solve problems, will retain customers "footsteps ". Therefore, online message and online customer service is a very important part, the interactive platform must be placed in a conspicuous position of website.
5、 清晰的网站导航
Clear navigation
网站的导航在全体站点中起到一个灯塔的感化，应用户在浏览我们的网站时不至于迷路。可以也许畅达的达到每个想要达到的页面，也是提拔用户体验的要素。
The site navigation throughout the site to a lighthouse, enabling users to browse our website will not get lost. Can open to each desired page, but also enhance the elements of user experience.
实际上，互联网用户浏览网页的习气和主顾浏览市肆中物品的习气没有多大不同。用户翻开一个新的页面，审视一些笔墨，并点击第一个惹起他兴趣的链接。在这历程中，页面上有大量的地域用户甚至完整没有看过。大部分用户在页面上寻觅他感兴趣且可点击的内容，一旦发现目标，点击举动就会发作，但假定页面不符合盼望，后退或关闭按钮也将立时被点击。
In fact, Internet users browse webpage habits and customer browse store items in the habit of not much difference. The user opens a new page, saccade some text, and click on the first interested him link. In this process, the page has substantial regional users didn't even read. Most users in the page to find his interest and can click on the content, once found, click behavior will occur, but if a page does not meet expectations, the back or the close button will immediately be click.
1.大部分时分用户并不是在浏览屏幕上的内容，而是在审视。
Most of the time the user is not in reading the contents of the screen, but in the saccade.
用户习气审视和疾速寻觅页面上一些可以也许引诱他明白内容的关键点。
Users are accustomed to saccades and quick search page to guide him to understand the content key point.
2.不要磨练用户的耐烦
Don't test your patience
当一个页面不克不及知足用户的盼望时，分开就在所不免。但愿经过历程增加相干内容来厚实页面和留住用户常常效果欠安甚至欲速不达。一屏页面上承载的信息越多，认知的肩负就会越重，就需要消费更多的时分去措置惩罚信息，假定这些信息中另有些不是用户盼望的，那就还要花分外的精力将这些多于信息从注意力中剥离。
When a page is unable to meet the expectations of users, to leave it can hardly be avoided. Hope that by adding relevant content rich pages and retain users often ineffective or even run counter to one's desire. A screen page carries more information, cognitive load is heavier, you need to spend more time to process information, if the information is also some not desired by the user, it will spend the extra energy to these more than information from attention away.
3. 用户其实不做最好遴选
The user does not do the best choice
用户其实不是在搜索觅到最好选项的最快路子，他们也并不是用线性的方式来浏览屏幕上的内容(有挨次地从一个模块到另外一个模块)。当用户找到第一个合理的选项，或许一旦找到了或许的目标内容，“马上点击”或“开端浏览”的或许性会很是大。其实，用户是在寻觅能让他们感觉有用或许适合的内容，而非寻觅最好的遴选，来由也很直观：我们不是用户的孩子，他不会体贴我们的完整绝对，他只是但愿获得他想要的信息，然后走人。
The user is not in the search to find the best option is the fastest way, they are not in a linear way to read the contents of the screen ( in order from one module to another module ). When the user find the first reasonable option, or once found a possible target content, " immediately click " or " start reading " possibility is very large. In fact, the user is looking to make them feel useful or appropriate content, instead of looking for the best choice, the reason is intuitive: we are not the child user, he does not care about us all, he just wants to get what he wants, then leave.
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